By the way just noticed my first comment that i meant to reply to this was posted as a note, I re-replied here and then saw a like on that note, so i didnt delete it, hope its ok. anyway hope it draws some unique insights from some quiet corner of the platform too! =)
This particular detail stood out to me! "Gen Z/Millennials (~30% of members) favoring apps like Instacart challenge bulk buying, though Costco's app gains traction." Interesting demographic preference divergence. Is it a case of buy on demand only versus stock while cheap? Is this the right lens to look at it? =)
Love that pull-quote. I see it less as “buy now vs stock while cheap” and more as “default to convenience until the math changes.” Delivery wins the first order; membership value wins the next ten. Instacart helps trial but taxes the value prop; Costco’s app and pickup bring the value back in-house. The playbook: hook younger members on a few Kirkland pantry items, then make the warehouse trip a monthly habit. Once that habit forms, the basket gets bigger almost by itself.
That's true, much like making hansel and gretel follow the crumbs to the candy house! But deeper down, a part of me also wonders if mature last mile logistics and love for convenience are pivoting the masses to delivery Capitalism always cuts the shortest path from desire to gratification 🙂 But i guess there's always the cheap hotdog to dangle as a carrot! 😆
Love the Hansel & Gretel line. The crumbs (Instacart) get younger shoppers to try Kirkland; the candy house (warehouse run) is where basket size explodes. Delivery optimizes gratification; Costco optimizes lifetime value. Once a member sees the price/quality delta on staples, convenience premium feels like a tax. App + pickup close the gap anyway. Where do you think delivery still “wins” long-term—urban no-car households, or perishables that don’t stock well?
This is awesome u got featured on Yahoo
Yo, thanks for the shoutout! Stoked to be on Yahoo Finance—still pinching myself. Appreciating the love, man! What's your take on the piece? 😎
By the way just noticed my first comment that i meant to reply to this was posted as a note, I re-replied here and then saw a like on that note, so i didnt delete it, hope its ok. anyway hope it draws some unique insights from some quiet corner of the platform too! =)
This particular detail stood out to me! "Gen Z/Millennials (~30% of members) favoring apps like Instacart challenge bulk buying, though Costco's app gains traction." Interesting demographic preference divergence. Is it a case of buy on demand only versus stock while cheap? Is this the right lens to look at it? =)
Love that pull-quote. I see it less as “buy now vs stock while cheap” and more as “default to convenience until the math changes.” Delivery wins the first order; membership value wins the next ten. Instacart helps trial but taxes the value prop; Costco’s app and pickup bring the value back in-house. The playbook: hook younger members on a few Kirkland pantry items, then make the warehouse trip a monthly habit. Once that habit forms, the basket gets bigger almost by itself.
That's true, much like making hansel and gretel follow the crumbs to the candy house! But deeper down, a part of me also wonders if mature last mile logistics and love for convenience are pivoting the masses to delivery Capitalism always cuts the shortest path from desire to gratification 🙂 But i guess there's always the cheap hotdog to dangle as a carrot! 😆
Love the Hansel & Gretel line. The crumbs (Instacart) get younger shoppers to try Kirkland; the candy house (warehouse run) is where basket size explodes. Delivery optimizes gratification; Costco optimizes lifetime value. Once a member sees the price/quality delta on staples, convenience premium feels like a tax. App + pickup close the gap anyway. Where do you think delivery still “wins” long-term—urban no-car households, or perishables that don’t stock well?
Good point! I think it totally underscores why COSTCO is priced for perfection!